At Prudential, I was part of the visual design team, where I created mobile-first, responsive web pages. I collaborated closely with a UX designer to translate wireframes into high-fidelity visual designs that aligned with Prudential’s design playbook and met WCAG AA accessibility standards. I also led design handoffs to the development team, ensuring smooth implementation and alignment with design intent.
Link by Prudential Campaign
APR Interest Calculator
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Support Widget
Link by Prudential is a personalized investment planning tool that offers users the option to connect with an advisor for support during the form completion process. I designed the instructional widget that guides users through granting screen share access to their advisor.
PGIM
The original PGIM Investment Strategies page did not meet WCAG (Web Content Accessibility Guidelines) standards, and the content was difficult to navigate. To improve usability, I separated the strategy information onto a dedicated page, making it easier for users to filter and locate relevant strategies.